This role is for a leading autonomous company.
Job Responsibilities:
Market Research & User Insights:
- Methodology & Baseline Definition: Establish globally unified baselines for cockpit functions and scenarios, define user personas, outline regional ecosystem scopes, and create questionnaire dimensions and templates.
- Macro Trend Analysis: Track global automotive technology trends, the evolution of large-model-powered cockpits, and the product and technology roadmaps of top global players.
- Local User Insights: Conduct in-home interviews and observe in-car cockpit behaviors of overseas local users to generate "native user personas".
- Competitor Teardown: Perform in-depth teardowns of cockpit features and configurations of popular local competitors (e.g., European VW ID series, local Japanese and Korean vehicles).
- Local Risk Mitigation: Conduct proactive research to avoid risks related to cultural customs, religious beliefs, local cultural characteristics, social norms, geopolitical compliance guidelines, public policy requirements, local laws and regulations, specific cultural/customary needs, and specialized localization scenarios.
- Requirement Alignment: Evaluate the universality of regional research findings, identify local "non-core requirements" (pseudo-needs), and confirm and filter specific needs to be added to the global requirement pool.
Product Definition & Requirement :
- Planning Global Platform Function Definition (Base): Define the core backbone functions of the smart cockpit (e.g., underlying vehicle control logic, foundational IVI framework, global account system), and deliver PRD documents.
- Core HMI Design & Requirement Input: Distill global universal business logic into interaction requirements, communicate regional differentiations to local product and HMI/UX design teams, and track technical feasibility.
- Regional Differentiation Planning: Based on local insights, draft region-specific functional requirements (e.g., integrating specific local Apps) as prerequisites for design and R&D.
- Localized HMI Solution Review: Review UI/UX prototypes delivered by the design team to ensure alignment with local habits (e.g., right-hand drive screen layouts, Middle Eastern RTL mirroring.
- Requirement Prioritization & Resource Allocation: Consolidate requirements from major markets into a global resource pool, scheduling and allocating budgets based on sales volume weighting and compliance urgency.