Role Overview:
The Regional Marketing Specialist at Bitunix is responsible for executing localized marketing strategies. This role supports business strictly from a marketing perspective, providing localized narratives, assets, and visibility for partnerships, and activations.
The role works closely across functions to ensure all regional initiatives are culturally relevant, compliant, and performance-driven.
Key Responsibilities:
Localization & Content
- Lead localization of website content, in-app content, marketing collaterals, creatives, and educational materials.
- Coordinate translation workflows with internal teams and external vendors to ensure accuracy and timely delivery.
- Maintain brand consistency across all localized touchpoints while respecting regional and regulatory nuances.
- Ensure localized content aligns with SEO and ASO best practices.
Social Media & Community
- Plan and execute localized social media strategies across X, Instagram, Telegram, and region-specific platforms.
- Adapt global content frameworks into culturally resonant regional formats.
- Collaborate with community moderators, ambassadors, and local partners to support engagement and conversations.
- Monitor sentiment, trends, and community feedback to optimize messaging and content.
Marketing Support
- Assist the cross-team/global team in providing marketing materials, localized messaging, and visibility support for regional partnerships, KOLs, and affiliates.
- Support partner activations and campaigns with region-specific narratives and assets.
- Act as a marketing point-of-contact for BD initiatives, without owning BD targets.
Requirements
- 1–3 years of experience in regional marketing for French (crypto, fintech, or tech preferred).
- Strong understanding of regional digital platforms, crypto audiences, and cultural nuances.
- Experience collaborating with cross-departmental
- Understand the terminologies, and market insights.
- Strong coordination, communication, and execution skills.
- French Native and English required
